Experience social media without the burnout spiral.

Your content strategy shouldn't cost you your sanity.

If social media feels harder than it should right now, know that it’s not you. You’re not broken.

You’re not inconsistent; you’re overextended.
You’re not lazy; you’re carrying too much strategy in your head.
And you’re not bad at social media; you’re just stuck in a system that rewards burnout.

The problem isn't you. It's your system.

I don’t remember when, but in the past, we decided that "consistent" meant daily. That growth required burning out. That if you're not constantly creating, analyzing, and pivoting, you're falling behind.

But that's BS.

Social media doesn't have to be a second full-time job. You don't need to post every day. You don't need to go viral. You don't even need to like it that much.

You just need a strategy that works for you, not against you.

Hustle content culture is out.
Sustainable strategy is in.

Somewhere along the way, visibility
turned into pressure. Pressure turned into obligation. And then obligation turned into burnout.

I don’t believe in chasing trends, forcing daily content, or building a business that only works when you’re exhausted.

My work sits at the intersection of strategy, boundaries, and real life, so your content supports your business instead of draining it.

Here's Some Proof

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Here's Some Proof —

A woman with long braids sitting on a white kitchen counter, wearing a black off-shoulder top and ripped black jeans in a bright and modern kitchen.

“Exposure has skyrocketed since our strategy call.”

“I found Andrea on Instagram and it was obvious that she was knowledgeable about all the dynamics of social media. The social media strategy has been extremely helpful in growing our audience and Andrea continues to share feedback and tips for us years later.

— DEMETRIA FITZGERALD

“Our session gave me more confidence in my brand!”

“I was referred by a friend and was very impressed from our discovery call and rapid follow-up. After our session, everything was laid out for me and it definitely gave me a new confidence in my brand. I'm already getting more engagement! If you're thinking of working with Andrea, do whatever she says it works!

— SARAH FERGUSON