How High-Quality Photography Elevates Your Website
High-quality brand photography is often overlooked by business owners, but it can make or break your website design and effectiveness. Trust me when I say that people are judging your visuals.
You have to know how you want your brand to communicate in order to attract the right clients or customers. Even if you're only able to get a few images of yourself and need to fill in with stock images that match, it's really important to choose the RIGHT imagery to support the aesthetic you're going for. This blog post will explain in detail why business owners need to invest in quality branding photography and/or photographers that will produce the best images for your professional website.
Brand photography is an important part of your brand identity. It's important to have photography that is consistent with your brand/brand assets and supports the voice you want to be communicated. Great brand photos will help attract potential customers by illustrating exactly what they'll get when working with you, which in turn should encourage more conversions into paying clients.
One of the best ways to make sure your brand photography is on point is to hire a professional photographer. They will help capture the essence of your brand and create images that accurately represent what you do. Not only will this look great on your website, but it will also help build trust with potential customers.
The first thing a visitor notices on your website is the imagery - so it's vital for those images to be high-quality and attractive enough to entice visitors to stay longer or come back again later. Professional quality pictures are an investment well worth making because of how much they can contribute towards growing revenue!
The image quality on your website is one of the first things a visitor notices. Poor quality brand photos will not only fail to communicate your brand properly but might also make it difficult for visitors to navigate or find what they're looking for on your website. Which will distract them from reaching out to you to learn more about your services or make a purchase.
Professional brand photography can help create and maintain interest in clients and customers. Investing in professional brand photos will grow revenue by encouraging more conversions from visitors to paying clients. Great brand photos have a way of grabbing the viewer's attention and delivering your message in a memorable way. A brand photographer is a great investment for your business because they can create images that are tailored to your brand, which can then be used in many different ways (social media posts, website content, email newsletters, etc). You'll never have to worry about finding the perfect stock photo again!
Stock photography can be a great way to supplement brand photos, but it's important that they are high quality and consistent with your brand. If you're not careful, stock images can make your website look cheap or unprofessional. Worse yet, using the wrong kind of imagery could actually damage your brand identity. It's crucial to use images that align with your brand and website design, otherwise, you could be turning away potential customers. Here's a list of stock image providers I love that include a very diverse selection.
To sum it all up, brand photography is an essential part of your brand identity and is necessary for professional websites. There are a lot of things to consider when picking the right imagery - like consistency with brand assets or voice. It's important that you have high-quality images so they'll stand out on your website, make it easy for visitors to find what they're looking for, and also help them feel more inclined to work with you!
As a bonus - here’s a list of some of my favorite brand photographers:
Atelier 21 - Mecca Gamble - Marrica Evans - Jendayi Asha Creative - Christina Jones - Shots By Nik - S. Marché Photography
