When it comes to using social media platforms for business purposes, it can be difficult to find success without the right strategy. You will want to keep up with the ever-changing trends so that your content doesn't become stale. It's important to understand the nuances of each platform to be able to create content that resonates with your audience and that will lead to clients and/or customers. And most importantly, you want to be effective so that you're not wasting your time.

By following these tips, you can make social media marketing work for you - even if you're not an expert.

How are you feeling about social media these days? Are you frustrated with engagement and reach? Do you feel that you can't keep up with the trends? Are you worried about what content to post? Are you feeling like giving up because you're just not cut out for social media marketing? Let's talk about the state of social media today and then I will share some tips on how to get the most out of social media for your business.

Instagram recently announced that users will have an option to select a version of a chronological feed for all users. Sure, users have been asking for this for a long time. But this change has me wondering if this is good or bad for businesses and influencers on Instagram.

Using the most appropriate hashtags gets your content seen by your target client or customer. And because of the algorithm, the more your content is engaged with, the longer it will live on social media. You should use it to your advantage by creating timely, engaging content with relevant hashtags to magnify its exposure.

If your Instagram profile is not optimized, you could be missing out on a lot of potential clients, or customers who may find it difficult to find your account. In this blog post, we will talk about 6 ways that you can optimize your Instagram profile for more followers!

Is your brand ready to dive in and make the most of this new avenue for income through video on social media? I share how IGTV can work for you and include a list of content ideas.