In 2022, there will be an estimated reach of 3.7 billion people on the internet and around 8.6 billion people with access to a mobile phone. This means that more than half the world's population will have access to either a desktop or mobile device! The average person spends just under 2 hours per day online, which is up from about 1 hour in 2010.  So, what does this mean for your business?

You still need a website in 2022! A website is the most effective way to reach and engage with your target market. It's also the best way to showcase your products or services and provide potential customers with all the information they need to make a purchase. Plus, a well-designed website can actually increase sales because people are more likely to buy from a company that has an attractive website.

Make It Easy For Your Customers

Your customers are more likely to visit your site if it's easy for them to find and navigate around on. Make sure your website is mobile-friendly and that all the important information is easy to find. As you will want to make sure it's updated regularly with fresh content. You should also include a contact form or email address so customers can easily get in touch with you. Remember, a website is an essential part of any business! In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. This means that having your own corner of the internet is vital!

A website is still one of your best options for reaching potential customers who are looking for products or services like yours, so don't put all your eggs in one basket by relying on social media. Can you be successful in sticking to social media? Sure! But it'd be an exception, not the rule. I wouldn't suggest it. Even if you solely market yourself on Instagram or YouTube, you still need a website as a home base to send your audience to if you needed to provide a form to join your email list, house your lead magnets and/or products, or have them book you for your services. It can be as simple as a landing page, 1-3 pages, and then eventually a full website after some time.

Your website is the online space that helps you stand out from the crowd, it enables your potential clients to easily find relevant information about you and allows them to connect with you in a variety of ways. Everything a potential client or customer needs to know can be listed or explained on the website and will lead to attracting specific dream clients through intentional messaging and information vs. bad clients that might want to take advantage of you.

It’s Easy To Have A Website Now

There are many ways to get the website you want and/or need these days. You can take a stab at doing it yourself with different platforms (Squarespace, Showit, Shopify, etc.), you can purchase a template and have a head start in your DIY journey, or you can hire a designer to customize the template or build a custom website for you. How do you determine which path is best for you? I'll give you a hint: it depends on your business, your budget, and what you're trying to achieve.

The keyword there is "help." I'm not saying that you can't do it all on your own - because you totally can! But if you want to make things a little bit easier on yourself, hiring a website designer or developer might be the best decision you ever make. You'll experience the ease of outsourcing design and letting an expert lead you in strategic decisions you're not aware of. By 2023, there will likely be even more advancements in web design and technology, so it's important to stay ahead of the curve.

So, there it is! Even in 2022, a website is still one of your best bets for reaching potential customers. If you don't already have a website, now is the time to get started! Here at Balogun Strategy & Design, we can help you create a stunning website that will help grow your business. Whether you're just needing a landing page, a sales page, a microsite, a blog, or a full website, we'll guide you through the strategic process of attracting your target audience and intentional layout for intentional messaging to collect leads and/or sales. If needed we can also provide additional services like social media strategy or SEO optimization so that when people search online they'll see your site listed first on Google!

If you're still on the fence about whether or not you need a website, shoot us an email at  info@balogunstrategy.com and we'll be more than happy to help!